Who else wants to be successful with sitemaps

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.

Short Story: The truth about widgets

Instagram does not have the ability to link to a website from individual posts. I could invest in a lovely G&J Lines rocking horse . Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's crucial to maintain valuable and high quality content on your websiteBrands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables.

Determining Relevance: Trust your gut when it comes to white hat SEO

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language's site. Apple even has a page that lists all the countries for which they provide a website version. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Besides link building, social media and social bookmarking can help improve a website's search engine standing. SEO in Driffield is here. After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly.

How does web design and development affect marketing?

Gaz Hall, from SEO Hull, had the following to say: "It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business." A site's age has aninfluence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? If your site structure is something you're not really able to change (easily) then you need to look at the number of pages. The Google search network  (search properties powered by Google's search algorithms) has 65% of the market share, according to comScore's June 2009 report.

Who else wants to be successful with sitemaps

Google updates.  This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Linking toauthority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Brand managers develop social media marketing campaigns for many reasons. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:

Less is always better when it comes to 301 redirects

Also remember to get ahead of your competitors. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Message arguments, product information, and benefits should be placed in the copy. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. This keyword uses numerous different words and as such can also be known as a search phrase.

It's a win-win strategy with an emphasis on Google metrics

There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines to bring them traffic. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links. One of the biggest movements in the industry, at the moment, is the idea of 10x content.

Why indexed pages matter

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Its like looking for a place to find the best hire equipment . Growth hackers extend beyond marketing into product development, because user retention is a key goal. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The modern SEO seems to be focusing more on user experience. Fortunately, the Web offers an online equivalent to word of mouth.

Write about search engine spiders

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. SEO in Market Weighton is here. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.

Overlapping and redundant articles are a no-no, consider how canonical URLs can help

Gaz Hall, a SEO Expert from the UK, said: "If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there." Links aren't just for navigation; they are also a tool for guiding potential customers through the marketing funnel. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Internal hosting is usually employed for systems that carry sensitive information, such as databases and filesystems.

It's a win-win strategy with an emphasis on metrics

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Marketing professionals seek to find ways to integrate all media platforms together to present a consistent message. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. "Negative" ranking factors (such as having duplicate content) penalize your rank.

Don't miss out keyword density from your detailed marketing checklist

Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. Many authoritative advertisements include scientific or survey evidence. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Again, Google is still desperate for new content.

Overlapping and redundant articles are a no-no, consider how Search Console can help

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Search engine optimization (SEOis the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it's the application of using each search engine's best practices to optimize a site and in doing so, keeping user experience first. The right threshold for you may differ.

More focus is put on indexed pages

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. The  biggest difference (as it relates to SEO) is the file conventions used on both platforms. There are ways to pay for backlinks, but they aren't very effective. The best way to get others to link to your content is to participate in your online community.

Answer the questions of your potential customers with regards to cloaking

Paid results are auction priced advertisements & are produced for as long as the advertiser's budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. So, most SEOs are self-taught. You can choose your database platform independent of other architectural elements due to easy operability with different development platforms.

Links are not at all the same

Gaz Hall, a Freelance SEO Consultant, commented: "A site map makes crawling your pages lightning fast." The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. Founded by Jerry Yang and David Filo, Yahoo!

Overlapping and redundant articles are a no-no, consider how site submissions can help

Search engines have responded to this and actually penalize sites that over use keywords. Yahoo!   Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products. There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset.

Assessing historical progress and how you've been helped by analytics

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Digital   Over time, you'll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? It occurs during any stage in the communication process. A visual ad places the greatest emphasis on a picture or the optical element of the presentation.

Having fun with html in your house

So,  depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. Google then treats this as a vote of confidence (because lets face it, no one would link to a poorly drafted page), and gives your page a ranking boost. Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of your brand. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. The point of the assessment phase is to see what is and isn't working according to the SEO plan.

Why are bread crumbs so popular?

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google's search bots rather than as a description for real people. Repetition helps increase consumer ad recall as well as brand recall. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship.

Establish intuitive information architecture by considering stickiness

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nilSpend some time toget to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. GRPs provide the advertiser with a better idea of the odds that members of the target audience actually viewed the content. Remember, Google doesn't like content written for SEO purposes.

Has your website been pawed to pieces by a panda?

Gaz Hall, from SEO Hull, had the following to say: "If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz." Other consumers handle (touch) and read (see) a coupon offer. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed/load time is optimized as much as possible. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements.

Having fun with html

The seminal idea behind Google's ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they're the primary way Google assesses the credibility of a given website. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Did you know Google usesaround 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Before doing anything else, learn about your business in relation to its online presence. By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase.

Search engine health checks should look at content

When one brand suffers, it can impact the sales of the other. There are many other items which can affect a website's search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Make itas easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Each vendor has its own interface. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density.

The broken link-building method aided by javascript shenanigans

Paid links are typically considered noise factors in search engine algorithms. Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there's no reason you shouldn't do it.

The untapped goldmine of anchor text

It can be duplicate content - same content but different headlines. For example, where would one find a old rocking horse ? Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. The hardest hit sites were article directories and press release sites.

Invest in organic links

Web pages or HTML pages are only one subset of web documents. You can see this by looking in the upper right-hand corner of the Google search results page. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. Anchor text diversification is all about not having the text links. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. The point is, don't limit your thinking to only "ranking" for your main keywords.

Interesting blogs tactics that can help your business grow

Gaz Hall, a SEO Expert from the UK, said: "Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve." Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. It is called implied linking as there is basically no link to go back to the source site.

The broken link-building method aided by javascript

Yes, "look and feel" is vitally important in motivating visitors to explore your website, and in guiding them to act or buy...but they need to find your website first...that's a key part of how SEO works. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google's search bots rather than as a description for real people. They view Research suggests that negative comparative ads typically result in lower believability of the advertising claim and may result in less favorable attitudes toward the brand. Again, start by disabling JavaScript before accessing your website. This is the reason why the market gets increasingly competitive and big players get ahead.

Having fun with Google algorithms

If visitors get what they need from your site, they're more likely to come back or link to your pages. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. What about economic status?  Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Negative word of mouth damages a brand across a wide range of customers and the general public.

The near ultimate revelation of landing pages

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. If you are targeting the Australian market, your site had better be hosted in Australia. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience.

SEO 301 redirect best practice

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. I asked where I could find hire tools but no-one could tell me. There are hundreds of factors that are involved when search engines rank websites in an organic search. To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. When relative path URLs (excludingthe "http://www.domain.com" portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions. Explain the risks involved and what to expect

How do you feel about inbound links now?

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. This document should contain  all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. Are internal links as valuable as external links? Content is important for every aspect of your marketing strategy. Trends come and go, but money makes traffic happen the fastest.

Simple Tips for using link bait to get ahead of your Competition

According to Gaz Hall, a UK SEO Consultant : "Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders." Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links When buying domain names, you should separate it from the process of buying a hosting service. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for.

The ultimate revelation of landing pages

Deciding who will design your site is a strategic marketing decision. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not both. There is a technical difference between the two, but for most people it shouldn't matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. cost, color, texture, shape, fonts, etc). Consumers ultimately determine the position a brand holds.

Google ranking factors can be affected by SEM

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising.

Having fun with authority sites

Many ideas about data seem attrac- tive but do not survive exposure to reality. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Google will continue to crawl your website's pages and credit any improvements with a higher ranking. Positive customer attitudes create stronger loyalty to the brand, which then provide greater channel power. If you want to rank for a high-value, high-competition blockbuster phrase, don't worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.

Great ideas about html to share with your colleagues

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. Have you seen this wonderful where can i buy rocking horse ? These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Adopting an early strategy and identifying roles and responsibilities can make a big difference. But you can get a sensational return through intelligent-ideas, hard work and an honest approach.

Make CTR the main focus of your marketing tactics

Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Words are no longer a series of letters organized in a specific order. Use internal links with clear and informative anchor text. Why isn't my site on Google? Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll.

Find a simple guide to RSS feeds and read up about it

Gaz Hall, from SEO Hull, had the following to say: "When a website wants a piece of content to be representative of a "thing" - like a profile page, an event page, or a job posting - its code needs to be marked up properly." The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Spending money on paid search isn't a requirement for SEO, but it can be an effective way for giving your website and business a boost online. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they're 'insiders'. If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some time to crawl and index your website.

Having fun with authority sites

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. One could argue that the deceptive SEO practiced in its early days is long gone. When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN.

Tell me more about site submissions

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads. For confidence in quality, they'll opt for organic search results. Pretty simple, right? They simply didn't expect it would become significant. Also think about your own use of search engines. The hierarchy of effects approachenjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find.