Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors

Content quality, content amount, and website information are all factors in your Page Quality Rating. Google Analytics is an amazing tool. Offsite references, reviews, and social links play a role in how your content performs on search eng…

Stop marketing to audiences and instead market to customers at scale

Identifying market segments by geographic location can be a successful tactic. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside …

Know where and how to use keywords in your content for maximum searchability

Create Smart HTML Forms. The gibberish score helps with that. Make it easy to share pages on social media. For example, where would one find yorkshire rocking horses in this country? Our preferences may be different. You may like food crea…

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches

Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store to finalize a purchase. You do want to prioritizeyour keywords, but Google understands variations. They've bu…

In many cases, the higher you are on page one the more traffic you will receive

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? In the best case scenario, a site visitor turns into a paying customer. Have you ever visited a website tha…

Everything you create needs to be dynamic, search engine-friendly

Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides…

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched for

In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. When you advertise offline, you put your ads where the target market is likely to see them. As you know, it…

Value propositions rarely entice someone to make an immediate purchase all by themselves

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Equity helps to fight the brand parity problem. Always keep the restrictions of the small screen in mind when creating or edi…

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, the…

SEO strategies and methods aim to improve that visibility

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply desig…

You need to ask many other questions as well as moving to the top ten 

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for y…

Website performance metrics also play a large role in SERP positions

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Consumers, or end users, represent one primary target market f…

Many forces impact marketing communications

You should monitor each backlink you create or earn and verify if it carries any SEO value. As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. Loyal customers are less in…

I prefer using a comma followed by a space

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronge…

Google follows links. Period.

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, the…

Follow our golden rule first though - keep it simple

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Narrow down your focus - and you'll avoid low conversion rates. Measuring behaviour directly gives you real data. Do…

Clearly, keywords are important. They always have been and they always will be

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. For maximum ranking potential in search e…

The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases in the first year

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. It is commonplace to have a staging server (also called a dev site) setup for your we…

Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. Viewers often can recall the most irrational and illogical ads. SEO is difficult, n…

To be successful, the marketing department must change its thinking process

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Based on the marketing objectives and target …

When the search program doesn't reach into the right areas, the program can be rendered ineffective

Evergreen content will provide a steady amount of traffic long after publishing date. The best discoveries I've had have come from my own form of pattern recognition, seaming together connective tissues between different information source…

Having no ownership typically means no work gets done

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. How you link from one page to another is very important. As we discuss using…

Bad content truly can do long-lasting damage to your website, brand and business

Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. If you search Google, it gives priority to selected official news services, s…

The goal of SEO is not to generate traffic but, rather, to generate sales leads

Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c There areenough studies done by leading SEO experts out there that suggest…

Real SEO is all about helping Google understand the content of your website

However, the first few results are for authoritative sites like YouTube and Wikipedia. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. To run PH…

Record any results that appear to be effective, and re-test them on other domains

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. If you own or control the content of all the sites displaying the same duplicate content, then you s…

A methodical approach offers the best opportunity to build an effective presence

The approach involves generating economies of scale in production while creating a global product using a more universal promotional theme. Onsite SEO refers to a set of web page optimization best practices that can be applied on your webs…

Every piece of content should have the user in mind

Consumers, or end users, represent one primary target market for a firm's offerings. Put it on your outdoor signs. We used to hammer ecommerce product pages with links. Have you ever tried to buy artisan large rocking horses round here? Fo…

Page meta descriptions appear in search results

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. A great way…

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. All of this (seemingly) random information we are collecting gives us a broad basis for knowing wh…