Change is the only constant you can count on in search engine optimization

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to f…

No follow links can help your website a lot - this has recently been clarified by Google

If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. Moz gives us the data we need to justify our projects and strategies…

And try to get creative with your posts; every blog doesn't need to be written text

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. I…

What to do when leads and sales are dropping

Put together a package of content featuring and partnering with your clients. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and …

Because It's Not Google

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part …

One of the best ways to learn about you and your market is to study your online competitors

Review all competitor pages. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could org…

Large images slow down your site - isn't that obvious?

Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. This will search across all major search engines, including Google, Yahoo and Bing. Sometimes, your recipe may already …

Hearing something once may  not cause it

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Most webdirectories, including Dmoz.org, can also be searched. …

Your story should make the listener, watcher or reader feel something

Communication experts understand the importance of delivering a compelling story, drawing inspiration from disciplines like professional acting. Your story should make the listener, watcher or reader feel something.Know the story inside an…

Ignore negative reviews from customers panning businesses

What is Google bot? Product positioning summarizes the perception in the consumer's mind of the nature of a company or brand and its products relative to competitors. Use onlylowercase letters in URLs. Have you seen this wonderful new rock…

If you only have a handful of navigational links, using graphic buttons can work

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The advertising message describes the product's attributes or the benefits custome…

Effective logos are media transferable between sites

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then…

Keeping on top of SEO can be challenging

For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That's why mapping out your site and knowing where each page fits into the context of your subject matter is important.…

It is recommended to take a holistic approach to SEO and consider all factors involved

Doing so could limit user discoverability of the product grid upon visiting the category page. Advertising often supports other marketing functions. Whilst you are reviewing your page titles, determine if you can add your business name or …

Google Plus isn't dead. Actually, it has 300 million active monthly users.

After you publish a blog post, share it on your social networks and then engage when people engage with you. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Your readers would be …

Advertising offers an excellent venue to increase brand awareness in today's competitive landscape

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help enti…

As I'm sure you will be able to work out, this will ultimately cost you business

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Learn about all the players in your business area. Crowdsourcing involves outsourcing the creativ…

Some of the big players in this industry includes AngiesList and Zillow

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Be…

In the beginning, search engines could handle only a limited range of indexing possibilities due to their limitations

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Clicking on a link embedded in a site or social media message can still exert a positive influence on other factors, including bran…

If you don't know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the thre…

Search engines follow because , over the years, I've gotten very far with my on-page SEO strategy

If you've been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it's time to buckle down and commit to a more methodical SEO content strategy for the web. Many moons have passed since search eng…

Every piece of information about a page can be turned into a long list of words

Googlebot uses HTTP status codes to find out if something went wrong when crawling the page. Marketers identify consumer and business-to-business segments in many ways. Once you arrived at the page though, you clicked away without feeling …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions

Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. As you've probably identified at this point, SEO is incredibly detailed. But, it doesn't need to be complicated. As search eng…

Get a server all to yourself in addition to a much better service-level agreement

When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to content is to the purchase decision, the more powerful the copy becomes. If you are trying to increase the visibility of your site all…

Marketers can develop more sophisticated interactions with customers

Purchase and visit histories do not provide complete information. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will …

It's obvious that links from these types of websites carry little SEO value or Link Juice

What a user enters into the Google search box is considered a keyword or keyword phrase. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. Big search engines also operate on several diff…

When viewed individually, these changes might seem like incremental improvements, but view them as a whole

If you don't understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add "click here for more" or "read on" and hyperlink these phrases. Why would someone purchas…

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. By performing Searc…

Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. It�s the boldest, most attention-grabbi…

The terms people use to search for what you offer are known as keywords

One could argue that the deceptive SEO practiced in its early days is long gone. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to …