We're looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Twenty y…

Google bot explores the website by tracking links from one page to another (within your website)

The data backs up these claims. Essentially, conversion improves the quantity and quality of organic traffic to a given website. Web users want to see what the content (and therefore the title) is about without having to click on it. Allow…

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content w…

Social media integration is another effective method of increasing your online sales in the long run

The three types of search algorithms are on-site, off-site, and whole-site algorithms. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot t…

Are you trying to optimize websites for keywords you could never achieve number one rankings for?

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The top part of the code is mostly HTML. As Google has become quicker in catching webmasters who u…

Some of the top SEOs say external links are simply invaluable to your ranking power

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes…

Purchase and visit histories do not provide complete information for SEO purposes

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks…

There are no instances of people being penalized for curating content

Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have…

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone conta…

To be a leading part of this new marketing technique, it is necessary to keep yourself visible among users

When a user clicks on a result in Google, how do they behave? List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Rem…

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine …

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine …

For every audience out there, the most optimal writing style exists that will make your content convert and maximize your engagement rates

You know the kind - the kind of rut that causes you to write the same meta descriptions day in and day out. Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an im…

Digital marketing is not all about selling and purchasing of products and services

A descriptive alt text can alert users exactly what is in the photo. There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Users that visit your sites via referr…

The truth is that links are still the most important component of the search algorithm

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then…

It shouldn't come as a surprise that user experience directly affects the users' willingness to engage with your site

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. There are plenty of business owners whose websites…

A significant portion of searches take place on alternative sites, such as Microsoft's Bing

Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. Once the searcher lands on your page and confirms the content will satisfy the searc…

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox

The addition of internal links - links from your own domain - to your content can be very effective for SEO. It's a strategic way to inform search engines about the topics you want to serve as an authority, You can use CSS to get around th…

We know that we need links because the value is there - direct and indirect - and every study or research piece published about SEO says that links are still important

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will cli…

If you purport to be an expert site, then you'd better make sure you have experts writing for you

Search marketing provides intrusion value. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. E-commerce involves both businesses selling to consum…

Mobile users are spending more and more of their time on fewer platforms

SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. That means the days of the Yellow Pages, door knockers and telemarketers are over. …

Online video games present advertisers with the luxury of generating quality web metrics

Sounds weird? Try it. Then edit when fully focused. The truth is that not everything you read will make your brain's neurons luster like a pearl. My suggestion would be not to shoot press releases in all directions for the sole purpose of …

Proper canonicalisation and consolidation of relevant primary content

However, even high-end audiences like to believe that they are getting a deal. ave you ever wanted to rank on the first page of Google, But didn Social media can be a useful tool in search engine optimization. When you write something new,…

If you make a website from scratch, you need to take a few SEO related things into account

This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. If you are putting your business out into any of the social media platforms, you are helping create an awareness around your bran…

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate

With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail k…

Header tags are not as critically important for your site rankings as they used to be

The catch comes in the form of a limitation, such as insufficient space, limited website bandwidth, an insufficient number of email accounts, or insufficient database support. The contenton your blog or website is the digital salesperson i…

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors

Content quality, content amount, and website information are all factors in your Page Quality Rating. Google Analytics is an amazing tool. Offsite references, reviews, and social links play a role in how your content performs on search eng…

Stop marketing to audiences and instead market to customers at scale

Identifying market segments by geographic location can be a successful tactic. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside …

Know where and how to use keywords in your content for maximum searchability

Create Smart HTML Forms. The gibberish score helps with that. Make it easy to share pages on social media. For example, where would one find yorkshire rocking horses in this country? Our preferences may be different. You may like food crea…

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches

Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store to finalize a purchase. You do want to prioritizeyour keywords, but Google understands variations. They've bu…