Can your SEO handle minute as well as massive promotion projects

Google "crawls" billions of pages, both new and updated, on the web, using automated programs called bots or spiders. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being…

Content is one of, if not, the single most important asset in the world of SEO

Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Many times, malicious web users or even bloggers can create direct HTML references to your media files, there…

Try to include short paragraphs of descriptive text for each link

If you build too many links or build them too quickly, it will look suspicious, and you could face a penalty. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and…

The pressing subject becomes more difficult to recognize

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you'll be relying on trial and error to pinpoint what works and what doesn't for your brand. The rankings are imp…

It takes time, dedication, creativity, and patience to succeed in internet marketing

These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. See this page for …

Use your SEO campaign to truly and accurately speak to your audience

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains,…

Meta descriptions are NOT a ranking signal today

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. And we would ge…

The best thing you can do to create a successful blog and promote it via SEO

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likel…

Ensure the copy on your website is not only valuable to your visitors

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The user is most likely to type in…

Measure and monitor what is working and update your strategy on the fly

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried t…

Change is the only constant you can count on in search engine optimization

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to f…

No follow links can help your website a lot - this has recently been clarified by Google

If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. Moz gives us the data we need to justify our projects and strategies…

And try to get creative with your posts; every blog doesn't need to be written text

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. I…

What to do when leads and sales are dropping

Put together a package of content featuring and partnering with your clients. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and …

Because It's Not Google

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part …

One of the best ways to learn about you and your market is to study your online competitors

Review all competitor pages. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could org…

Large images slow down your site - isn't that obvious?

Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. This will search across all major search engines, including Google, Yahoo and Bing. Sometimes, your recipe may already …

Hearing something once may  not cause it

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Most webdirectories, including Dmoz.org, can also be searched. …

Your story should make the listener, watcher or reader feel something

Communication experts understand the importance of delivering a compelling story, drawing inspiration from disciplines like professional acting. Your story should make the listener, watcher or reader feel something.Know the story inside an…

Ignore negative reviews from customers panning businesses

What is Google bot? Product positioning summarizes the perception in the consumer's mind of the nature of a company or brand and its products relative to competitors. Use onlylowercase letters in URLs. Have you seen this wonderful new rock…

If you only have a handful of navigational links, using graphic buttons can work

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The advertising message describes the product's attributes or the benefits custome…

Effective logos are media transferable between sites

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then…

Keeping on top of SEO can be challenging

For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That's why mapping out your site and knowing where each page fits into the context of your subject matter is important.…

It is recommended to take a holistic approach to SEO and consider all factors involved

Doing so could limit user discoverability of the product grid upon visiting the category page. Advertising often supports other marketing functions. Whilst you are reviewing your page titles, determine if you can add your business name or …

Google Plus isn't dead. Actually, it has 300 million active monthly users.

After you publish a blog post, share it on your social networks and then engage when people engage with you. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Your readers would be …

Advertising offers an excellent venue to increase brand awareness in today's competitive landscape

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help enti…

As I'm sure you will be able to work out, this will ultimately cost you business

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Learn about all the players in your business area. Crowdsourcing involves outsourcing the creativ…

Some of the big players in this industry includes AngiesList and Zillow

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Be…

In the beginning, search engines could handle only a limited range of indexing possibilities due to their limitations

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Clicking on a link embedded in a site or social media message can still exert a positive influence on other factors, including bran…

If you don't know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the thre…