The terms people use to search for what you offer are known as keywords

One could argue that the deceptive SEO practiced in its early days is long gone. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to …

Pick a niche that has a large enough appeal to give you a big market but isn't too competitive

Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. To keep search engines from ignoring your site, only use original content. Copying and pasting product descript…

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. The traffic information f…

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop

Essentially, you've turned your pages into competitors and now you're fighting for pageviews and SERP ranks. There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search…

It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid s…

It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid s…

URL rewriting goes back to the Apache web server and the mod_rewrite module

In-house advertising creates several advantages. SEO will never be a one-size-fits-all exercise. Optimized code takes less time to execute; therefore, optimized pages load faster. Have you seen these wonderful antique wooden rocking horses…

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness

When done well, content marketing can contribute to boosting a site's position in search rankings. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search …

Links from low-quality sites will do very little for your visibility

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Prior to the update, shortand spammy pages were a common sight. The two unique ma…

An example of a dynamic structure could include some standard text in all product page tags

The strength of the appeal constitutes another key factor when using a fear approach. A great headline can mean the difference between a click and an impression. Calling for action is important because people tend to delete e-mails after t…

Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time

A benchmark of 100-300 words is common. Never stop the growth of writing muscles. Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Recently, I came …

If your website or webpage suddenly or gradually changes focus over time

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each o…

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible

Once you've created a qualified following, then it takes time to engage with your audience. In the case of custom software development, understanding the underlying software architecture is important. Despite countless claims over the year…

Meta descriptions don't carry as much value as they used to, but they still have an important role for SEO

Whether you've already written content on a similar topic, or there's a great source that you've been using to learn more about your niche, it can be a great idea to link to it. There is no such thing as a cookie-cutter SEO plan, and for t…

Real value generates traffic, followers, engagement and backlinks for search engines

Offline testimonials reassure prospects about the quality of the product or service you offer. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked …

Create a site map that tells Yahoo where everything is on your site

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think …

Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website - its not the same!

When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Through links, engines can not only a…

I spend the majority of my time learning about Google's search engine algorithm and duplicating my strategy

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to chec…

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don't need to be all done at the sa…

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own

And that is why SEO is so difficult, in my view. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO's job, or an SEO agency's contract, in jeopardy when organic search traffic (and resulting reven…

Try to perform fresh keyword research at the beginning of every cycle

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Everyone is familiar with theexpression "content is king." Without rich content, you will …

Yandex sees the same content word for word across two or more sites and sees it as low quality

As I already stated, SEO generates valuable traffic. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. You need to place your lures where your fish hang out. A love…

He operated as an outlaw, yet wearing a black hat probably made him seem cooler to the audience

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn…

Depending on your budget and your specific technical and business requirements, you could be using managed hosting

Pick a preferred version of the site and ensure all other possible variations are properly 301 redirecting to it. In addition to personalized communications, marketing teams analyze data in order to customize content. It's a winning formul…

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. The newest result isn't always best - for less newsworthy topics, an in-d…

Higher search rankings mean increased traffic as users search for terms that bring them to your site

What about paid rankings? Additionally, you cannot simply ignore on-page SEO because you have more control when optimizing for on-site elements as opposed to off-page SEO that consists of external signals (i.e., backlinks). If your busines…

With these tools, you can grow your domain's authority and boost your site's overall potential

Call it correlation or causation whatever it is, E-A-T is somehow playing a role in Googles organic search results. Which means E-A-T must be a consideration in your SEO strategy. Voice search is picking up steam. You can now use your voic…

SEO experts make sure the message cuts through noise and clutter

Use only lowercase letters in URLs. Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boos…

It all starts with the quality of your own product or content - start with this and you won't go far wrong

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Another major change in recent …

More people prefer using their mobile devices for searching the web and consuming content

Make sure your target keyword is part of the title tag, ideally toward the front. You will also need to maintain this custom code. Even those retailers who don't sell products online or who have substantial offline sales are still impacted…