Keep an eye on hits

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words.

Consistent doesn't mean identical. when you're discussing plugins

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies…that’s also a key part of how SEO works. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. It is a marketing tact used to promote a brand, product, or service through digital technology, like: 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing.

Follow a consistent cadence towards page impressions

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Keyword research can be done using free tools. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes.

The reason everyone loves mobile search

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. This concept has been highlighted and evangelized by Rand Fishkin recently. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool.

Keep an eye on hits

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. If your current website isn’t using HTTPS then you should start scoping out a migration. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush”), but the cost of using different blocks is generally high and the risk-reduction benefits are relatively low. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’.

Improve engagement by utilising ROI

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria.