My thoughts on Google algorithms

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. We can only try to direct where things go as traffic cops (pun intended). With top-notchcontent, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nobody likes spamand neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them.

The first choice should be backlinks

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers.

Can indexed pages really make a difference?

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. A “link” is when another website talks about yours and “links” to you as attribution. Keyword research can be done using free tools. Start by compiling a list of backlinks. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

Update your meta tags on a regular basis

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Does your website feature evergreen content, or are all your posts short-lived? Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords.

My thoughts on Google algorithms

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO strategies), these are the ones to focus most of your energy on. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. h1 tags are the secondtitle tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.

Reasons that marketers love Google algorithms

Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. So what do you do?