Accentuate the positive not the negative

Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems.

Learning about sitemaps is not difficult if you have a good teacher

And what’s better, blogging gives you another SEO benefit: fresh content. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Blogging can be an extremely effective way to get your pages to rank. Search engines simply want to deliver the most relevant results to their users based on search queries.

Google ranking factors can be affected by mobile search

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Publish content that people would like to share and link to. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. SEO in Beverley is achievable. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. Google might interpret that important information is available on pages that you link externally through the keywords.

Don’t guess your site speed problems; diagnose

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). However, you can find a duplicate content checker quite easily. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first.

Accentuate the positive

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Are they keywords with a history of high click through rates (CTRs) and conversion? For instance, most searchers don’t just simply search once, click on some websites, and be done with it.

Incorporate strategies to give social media legs to your cornerstone content

You can’t buy success.  Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not targeting the same keyword phrases in a way that can cannibalise your rankings. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results.