You can't predict the algorithm changes that are planned

A prospect on your Contact page doesn't need to hear about the benefits of your offer. She’s heard enough and now just wants an easy way to get in touch. A seasoned businessman doesn’t need to read five paragraphs describing his problems. He wants to know if you can solve them. Defining your audience doesn’t end with age, gender or occupation. For every page, think about:   What do they know about their situation and your offer?   What’s missing for them to convert? First described by Eugene Schwartz in his book "Breakthrough Advertising", the first question has five possible answers, which he calls "stages of customer awareness". Here’s what you need to tell different prospects with different awareness levels for them to give you their money. Stage #1: Completely unaware These prospects don’t know anything about your offer / problems you solve. => Start by speaking to their state of mind. Stage #2: Problem-aware These prospects are aware of their problems but don’t know how to solve them or even that a solution exists. => Start by showing them that you understand their pain and present them the ‘what’ of your solution. Stage #3: Solution-aware These prospects know what result they want but don’t know that your solution can help them achieve it. => Show them how and why your solution works and explain its benefits. Stage #4: Product-aware These prospects know what you sell but aren’t sure it’s right for them. => Tell them how your solution is different and prove that it works. Stage #5: Most aware These prospects know their problems, the result they want and that your product helps. They just want to see the deal. => Show them the deal right away. "Follow me" social icons that take your visitors to your Twitter, Facebook or Pinterest profile have no place in your website header. Nor in your sidebar. Nor anywhere else where your visitors might click on them before they see the rest of the page. Your visitors have just come to your website, and you should do everything possible to keep them there. If you give them a chance to leave by showing them those shiny "follow me" icons, they might take it and never come back. Sure, at first they’ll land on your social profile, but then you'll lose them to baby pictures, cat memes and cake recipes. The best place for the "follow me" social icons on your website? Your website footer. If someone genuinely wants to follow you on social media, they'll scroll down to find those links. Everyone else should stay on your website and explore more of your content. Do you have a Testimonials page? If you do, check your Google Analytics reports to see how many people visit it. I bet there aren't many. But that's not your biggest problem. Every testimonial is more powerful in context, next to a claim you want your prospects to believe, and not in a pile of ten other testimonials on your Testimonials page that your prospects may or may not discover. Want to persuade more website visitors to take action? Add client testimonials where they matter – on your homepage, About, service and product pages, and anywhere else where you want your prospects to take the next step. Only use effective testimonials that:   Are short and direct   Use full names and, if possible, headshots Are specific enough to sound authentic   Do at least one of these three things:   Reinforce your unique value proposition   Use data behind the value your service or product delivers   Address initial fears of your customers and explain how they were eliminated   If possible, contain the keyword you’ve optimized that page for

Search Engine Optimisation in Aberdeenshire

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SEO Services in Angus

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Getting listed is free, though you can also set up an ad with Yellow Pages to take advantage of their traffic. The site offers apps for smartphones and mobile devices, which means you can increase your visibility even more. Just scroll down the main page and click on Get a Free Listing to get started.

InfoUSA

This directory site is extremely useful for local businesses. InfoUSA provides 90% of in-car navigation systems, so it is well worth being found on their directory. In addition, InfoUSA provides 85% of the information found in directory searches.

Adding your listing is very simple and only takes a short amount of time. However, the benefits are great and you should see more traffic. In addition, you’ll have another citation available to your company.MerchantCircle [15] MerchantCircle can help you become more noticeable in the search results and may improve your rankings. Not only do you get a local listing with a blog and coupon or newsletter options to add to it, you also can have customers rate your business. Adding images and video makes it very simple to impress Google.

You can include your business on MerchantCircle for free and adding a listing is quite simple.

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Renfrewshire Website Optimisation

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SEO Services for the Stirlingshire area

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Search Engine Optimisation in Surrey

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SEO Services for the Sutherland area

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Many businesses in these towns and cities around the UK have found that SEO actively propels their websites up the search engine rankings so that their customers find them and choose to do business with them.

Search Authority have a great track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable.

We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

If you'd like to a no-obligation chat about ranking your website on page 1 on Google then drop us a line and we'll get back to you shortly.

SEO Services for the Tyne and Wear area

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SEO Services in Warwickshire

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SEO Services in Wigtownshire

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Website Optimisation for Wiltshire

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SEO Services in Worcestershire

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Many of your website visitors don't know what you do. They're checking out your homepage to learn more about you and your offer. But if you greet them with:   a cryptic website tagline   walls of text   countless images and links that pull their attention in all possible directions   no or unclear calls to action … they'll close the browser tab faster than you can blink. Want people to stay longer on your website? Start with a clear homepage. (1) State your name / the name of your company. If you are a one-person brand, place your photograph prominently on your homepage. (2) Tell your visitors what you do, what you offer and what's in it for them clearly, using words you’re 100% sure your target audience understands. (3) Define your homepage goals. What would be an ideal action for your visitors to take on your homepage (subscribe to your email list, check out your Services page, contact you, etc.)? (4) Based on your goals, remove everything that pulls their attention in the wrong direction. (5) Add more information that may increase the chances of them taking that action (testimonials, quotes from your case studies, videos, etc.). (6)Add clear calls to action to tell people what they should do next. You've experienced this before. You're looking for a recipe for homemade hummus. You click on a link, but before you can get to the instructions, you have to scroll down for two miles through "What is hummus?", "Who invented hummus?" and "28 types of hummus North African Bedouins want you to taste". You get frustrated, order pizza, and go off to write a "10 copywriting tips" blog post... following the same pattern. Instead of telling people what your headline promised right away, you make them suffer through numerous sections of irrelevant blah blah. Why? You may be doing it for two reasons. Reason #1: Everyone's doing it. Oh, come on! Don't you think it's a bad idea to copy something not knowing the exact reason behind it? Reason #2: SEO. It's a tactic some blogs use to rank for the queries of "What is..." with the posts that are actually about a narrower topic. This way they can use their keyword more often, which should be better for ranking. But Google constantly updates its algorithm. And although you can't predict the algorithm changes, one thing is for sure: it will follow the user's needs. So, in the long run, you're better off giving your readers what they want. And what they want is for you to get to the point quickly.